You may have heard the phrase “you get what you pay for”. There is an unfortunate truth that when it comes to high-quality goods or services, the cost is more likely to be high. The same is true with tea. Private label tea manufacturers want to provide the best tea that they can, which means increased expense at every step of the growing and production process.
What are private label tea manufacturers?
When a firm creates a product, in this case, tea, it is then sold under a separate brand name. Rather than having to manage the entire production process itself, the retailer can outsource this part of the business. This can save money, as it allows smaller companies a greater degree of control and flexibility. They can specify exactly what they want from the manufacturer, from the ingredients to the packaging, and then they can adapt as required to changing markets or circumstances. This, in turn, leads to more control over costs and the sale price. If, however, you want to ensure your product is high quality, you may still have to spend a bit more.
● The Plant
First, there is the need to ensure that the tea plants used to grow your tea leaves are of the highest quality. They need the right soil and the right climate. Any ethical company is going to want to make sure that growers are paid a fair price for their products, and that plants are grown in the most environmentally-friendly way possible, even if that costs more. When producers avoid using pesticides and other chemicals, being environmentally conscious can have an impact on the taste and nutritional quality of your tea.
● Production
Then there is the process of turning the harvested leaves into tea. Methods used to speed up or mass-produce the creation of tea often end up compromising the quality. If you want the leaves to retain all of their goodness, you need to take the time to cut and dry them properly. You also need to ensure that any machinery is state-of-the-art and well-maintained, which again can increase costs.
● Packaging
Tea has specific needs when it comes to packaging. It needs to be stored in a cool, dark and airtight container to maintain maximum quality. It is also important to understand where your brand will be positioned in the market, and ensure that the retail packaging fits with the brand ethos and buyer expectations.
● Research and Testing
If you want to guarantee the quality of your tea and ensure that it will be popular with consumers, you need to research what they want, then test possible reactions to your product before producing it on a larger scale. That goes for everything from the taste of the tea to responses to the packaging. This type of market research takes time and money, but it ensures your product is the best it can be.
Wrapping Up
As with most things, producing high-quality tea requires time and careful consideration. You need to invest in every stage of the process if you want the best possible results. Private label tea manufacturers cannot create good tea without good tea leaves, machinery, expertise, research, and testing.