Tea has long been one of the most popular drinks in the world, packed with exciting flavors and myriad health benefits. However, the world of tea is only now beginning to open up, with a vast array of unique blends, ingredients, and flavors being shared for the first time around the globe.
This means that tea fans are experiencing exciting new flavors and leaves that they might not have previously known about, everything from delicate white teas to exotic chais. So, what are some of the questions we get asked most often at Blue Ocean Tea?
1. Is working with a specialty tea company worth it?
In essence, yes, absolutely! As a specialty tea company, we know that the proof lies in the flavor and experience of a high-end tea. Nothing compares to young, fresh and unspoiled leaves of the finest grades, blended expertly with natural and organic ingredients to an exacting recipe. Those who only know tea through mass-produced and cheap supermarket blends will be pleasantly surprised and find a way to build a profitable and niche business too.
2. Is tea good for you?
Yes! Tea is packed with antioxidants, catechins and phytonutrients that offer a wealth of health benefits, from healthy teeth to improved cardiovascular health. There is much research underway that suggests that regular tea drinking can support a healthy lifestyle. This is something that Millennials are particularly interested in when choosing which teas to consume so it is worth thinking about how to communicate the benefits of tea to your customers.
3. Should I pay more for specialty tea?
You probably should because the price reflects the premium product that your customers are enjoying. These include natural organic ingredients and the finest tea leaves, rather than lower grade damaged leaves and stalks that are used for budget ranges. A specialty tea company will work with the finest tea estates to source the best ingredients.
4. What sort of specialty teas can I try?
Broaden your horizons with a specialty tea company. Extend your product range and try delicious white, green, and black blends from across the world, exotic chai drinks, turmeric, mushroom, rooibos, herbs… the list is endless, and the flavor combinations are a journey of discovery in themselves!
5. Why do specialty teas include organic and natural ingredients?
The taste profiles of most regular tea blends are created using artificial flavors, and these often require the addition of chemicals. Customers who prefer premium tea blends want to experience the unadulterated taste of natural and organic ingredients, to maximize the health profile as well as the flavors of these complex and carefully crafted blends.
6. Is the packaging different for premium tea?
Yes, again many budget ranges use bleached teabags which are damaging to the environment and which many people would not choose to buy themselves. A premium tea will be presented in a range of bags or loose blends that are designed to maximize the experience whilst eliminating bleach and chemical whiteners. Tea producers can select varied packaging solutions, including unique designs from a specialty tea company.
In short, if you are working on growing your specialty tea business, why not create a truly delicious, complex and health-giving blend, something that really elevates your customers’ day and takes their experience further. It is always worth investing in premium and specialty tea.