Darjeeling is one of the most famous names in the global tea industry. Grown only in a small area of West Bengal, in India, it is utterly distinctive in aroma and flavor. It has certainly earned its nickname as “the Champagne of Teas” and growers are continuously working to further improve the quality of its leaves. Just how has it …
Plant to market – 4 main stages of tea production
If you are a specialty tea company producing high quality tea, then it is likely to be a long and involved process. There are many steps to take between growing the original plant and putting a box of leaves or teabags on a shelf. If you want to create the best possible product, then you need to fully understand every production …
What makes a tea a specialty tea?
You may see tea sellers advertising their specialty tea labels, but it is not always clear exactly what they mean by specialty. It doesn’t help that not everyone appears to use the term in the same way. The quality of specialty teas is generally considered to be higher than that of some of the generic brands found in most supermarkets, …
5 Best Practices to Ensure Sustainable Tea Sourcing
Concerns about sustainability are becoming increasingly important across all industries. Many consumers look for evidence that their favorite products are not destroying rainforests or exploiting workers before they buy. This is as true for tea as it is for other goods, so suppliers need to be aware of how to make their specialty teas more sustainable. 1. Close relationship with …
5 Myths About Tea Busted
People have been drinking different types of tea for thousands of years. There are countless purported health benefits, some with more scientific support than others, and many different ways to prepare and drink it. Therefore, it is no surprise that many myths have sprung up about this incredibly popular drink. Any specialty tea company should understand these myths. Things that every specialty tea company should know: Herbal tea is not tea Tea as …
The Pros & Cons of Using Tea Bags
One of the main areas that specialist tea producers need to get right is packaging. After all, packaging forms one of the cornerstones of good marketing (often referenced as the “7 Ps of marketing”), and it’s vital to get it right. Quality packaging suggests quality formulations, and these products can be priced with the accompanying higher margin that most specialist …
How Can the Consultation Services of Blue Ocean help Specialty Tea Brands?
Specialty teas can be some of the highest-quality products, with each brand having its own distinct flavour and character. To manufacture these teas, you need careful attention at every stage of the process, from sourcing ingredients to blending the tea to the eventual shipping and marketing. Blue Ocean has the expertise to support you through every single one of these …