Although undeniably competitive, the tea market in Canada is far from already over-brewed. There certainly are several instantly recognizable national and multinational brands operating within the sector, but there are still many opportunities for private label tea brands to capture a significant share of the market and drive meaningful success.
Let’s look at just some of the ways private label tea manufacturers can help your tea business to make an impact and thrive within the sector.
Building a Strong Customer Base
Whether you own a brand-new business looking to find your feet in the marketplace or run an already established business that is eager to expand into the tea market, private labeling can be one of the most effective ways to start building a robust and loyal customer base.
Branding via a private label provides business owners with the opportunity to create a strong and trustworthy brand identity by offering a high-quality product that will appeal to your ideal customer. Additionally, experienced private label suppliers will simplify the process of getting your product to the shelves, and from the shelves into the hands of the right people.
Private Label Tea Manufacturers Deliver Quality
Private label manufacturers are extremely well-placed to consistently offer the right selection of teas to deliver the best flavor combinations. Value is also important, and manufacturers understand how to work with both discount-focused and premium brands to identify the best positioning strategy to capture attention within the marketplace.
Importantly, private label tea manufacturers can do this while ensuring that products meet certain consumer expectations, such as non-GMO, Fair Trade, or organic. This is important because consumers have come to view many private label products as being credible competitors to the bigger name brands that are sinking significant sums of money into advertising and marketing. Delivering quality is extremely important.
Standing Out from the Crowd
Working with a private label manufacturer provides you with the perfect opportunity to leverage the power of creative labeling and packaging. This is your chance to shout about what makes your brand and your products special in ways that will capture the attention of your ideal customer for all the right reasons. There are so many innovative ways to do this successfully, including using unexpected color combinations and showcasing your brand’s personality through storytelling or humor.
You will also find yourself with more opportunities to create a range of products designed to meet the needs, wants and desires of your customer base by working with a private label manufacturer. This level of personalization will ultimately help you to create brand loyalty and successfully increase repeat sales from a larger percentage of your customer base.
Private label manufacturers, Blue Ocean Tea, have an abundance of experience with product development and will understand how to help you create a product line that you can be proud of. This cost-effective way of working will make the start up process much smoother and will allow you to focus on connecting with your audience in a meaningful way. It is also a process that can deliver fast turnaround times, ensuring that your customers aren’t left waiting for the products they have come to love.