People have been drinking different types of tea for thousands of years. There are countless purported health benefits, some with more scientific support than others, and many different ways to prepare and drink it. Therefore, it is no surprise that many myths have sprung up about this incredibly popular drink. Any specialty tea company should understand these myths. Things that every specialty tea company should know: Herbal tea is not tea Tea as …
What Makes Specialty Tea Different from Mass-Market Tea?
When you’re looking to create your own tea brand, it’s important to have a clear value proposition that places your range firmly within your target market and is appropriate for the revenue you wish to achieve – and overall profits. High-end, specialty teas are certainly the way to go in a tea market that is otherwise saturated with mass-market, poorer-quality offerings. These mass-market teas may be cheap, but as the old adage …