What Makes Specialty Tea Different from Mass-Market Tea?

When you’re looking to create your own tea brand, it’s important to have a clear value proposition that places your range firmly within your target market and is appropriate for the revenue you wish to achieve – and overall profits. High-end, specialty teas are certainly the way to go in a tea market that is otherwise saturated with mass-market, poorer-quality offerings. These mass-market teas may be cheap, but as the old adage …