When you operate your own niche tea brand, it’s important to always be thinking of ways to delight your customers and give them reasons to return to your store time and time again. With the festive season on the horizon, the question of gifting comes to the forefront of stock decisions. When considering what sorts of gifts to offer via your store for real tea lovers, what could you provide that will set your brand apart? Here are five ideas to get you started.
1. A tea advent calendar
Why not commission your own tea advent calendar for the holiday season, even if you start to prepare your gifts now for next year? One beautiful tea bag a day will help to keep customers feeling calm and relaxed during the hectic festive period.
2. A tea presentation box
Beautiful tea presentation boxes make a superb gift for a real tea fan. Consider a beautiful waxed wood with individual tea compartments for a timeless piece that will really last for generations. Why not fill each presentation box with a selection of your top-selling niche private label tea blends?
3. Private label tea exclusivity
For the person who has everything, why not offer the ultimate luxury tea drink in the form of a personalized and customized blend made just for that individual? The tea could be blended after a bespoke consultation and then presented in a beautiful box for a really unique and superb gift that is certainly something no one else will buy them!
4. A stunning glass teapot
Glass or decorative teapots are also wonderful gifts for tea lovers, and they can be as ornate or as simple as you want. Why not work with an upcoming artist, potter or glassmaker to create a co-branded line of high-end teapots to complement your private label tea? If you’re going to be high-end, do it properly! These are the sorts of gifts that you can charge a premium price for, especially if they are beautifully packaged and presented. Consider including a luxury gift wrap service to make the gift as special and unique as possible.
5. A tea-themed gift basket
Everyone loves a gift basket, so why not treat your customers to the option to buy a wonderful basket for loved ones? Fill large wicker baskets with your favorite private label tea blends and other treats such as Belgian chocolates, shortbread cookies, artisan crackers and chutneys. A Christmas basket is a grand tradition, and it works for all occasions. You could offer themed baskets, such as “new mom treat” baskets filled with chamomile teas and nursing teas for 3am feeds, and zesty Earl Grey teas for a morning pick-me-up. Take care with the presentation and the overall look and feel, and this really would be something that could garner column inches, online shares and media inclusion in those “best gift” lists!
With niche teas now in high demand, it is time to think about how you will delight your customers this year with luxurious gifts that offer real delight and joy – and continue to build your brand in the most favorable light. For inspiration, tea services and support, contact Blue Ocean Tea consulting today.