When you’re investing in your own high-end tea brand, then it’s vital to consider your packaging. The best private label tea manufacturers often include these design and packaging production services as part of a broader service package. With guidance and advice on the right colors, logo, print quality and materials, you can create a physical print solution that really appeals to your customers and which reinforces the ethos of your product.
Why packaging matters
Every brand with a physical product must consider packaging as part of its physical marketing strategy – one of the ‘P’s of the well-known ‘7 Ps of marketing’ model, which includes all essential marketing considerations such as price, product, place, packaging and promotion.
When it comes to bespoke tea brands, packaging needs to reinforce your brand values and appeal to your target customer. This affects the choice of packaging that you use for your teabags and the packaging that you store them in. It will also play a key part in developing recognition for your niche brand. For example:
– Basic and budget teas will often come in standard bleached paper blend bags. But these are controversial because of the bleaching involved in the production process. Many organic brands choose an unbleached paper which also has no glue. These are environmentally friendly and biodegradable.
– High-end teas can come in pyramid bags made from muslin tea sachets. These are at the other end of the scale and the fabric may include other biodegradable fibers. The advantage of the pyramid tea packaging is that it allows high-quality ingredients and blends to really infuse in the boiling water and to maximize the taste of the tea.
Private-label tea manufacturers can advise on the best tea packaging according to your budget, target audience, core values and aspirations. For example, sustainability is vital to many customers today, so biodegradable and recycled packaging is usually a key concern for their buying choices.
Considering your tea packaging
Tea packaging must be given a considerable degree of consideration. For example, it’s important to have a well-considered brand and beautiful packaging that reflects it. You might choose to have your private label tea in unbleached, beautifully designed cardboard boxes. You might also choose to present certain tea collections in designed tin boxes which can be kept and reused, and promote these as part of a gifting collection. By having a clear marketing strategy that includes packaging, you can create a consistent brand and customer experience that will build up your recognition and reputation in the marketplace.
The value of private label tea manufacturers
Private label tea manufacturers such as Blue Ocean Tea can help you at every stage of your tea development. We help you to create custom blends from a huge variety of top-quality ingredients. We can advise on the right packaging, assist you in developing your brand and designs and take your product to market successfully. With this kind of expert support, it becomes far easier to gain a foothold in the competitive tea market and build your niche brand for long-term success.