When you’re developing your own niche tea brand in today’s competitive and challenging market, it is essential to use high-quality teas that your customers will value and pay a premium price to enjoy. After all, anyone can buy ‘regular’ or even substandard teas for a discount price in a supermarket, but customers who choose to shop with your specialty tea brand will do so because they want the premium experience.
Even in a heavily competitive market, new tea brands can gain a foothold by paying attention to premium details. These include formulating delicious blends from top-quality tea leaves, herbs, and spices, using only natural and organic ingredients rather than chemicals, selecting premium teabags, and designing gorgeous packaging that stands out from the crowd and shows off the luxurious nature of the product.
In marketing, every element of the marketing mix needs to reinforce the brand position—so that packaging, product, promotion, and place, or distribution, reflects the pricing. So, how can your business ensure that it is using quality tea in its products?
Work with a private label tea supplier
Firstly, select a private label tea supplier with an excellent reputation in the market. When you select a private label tea supplier and consultancy, you will know that you are dealing with real experts in the field who can deliver an end-to-end service for your business. Blue Ocean Tea has years of experience in working with niche tea brands who are keen to build up loyal customer base by providing a high-quality product, combined with exceptional service, marketing, packaging, tea formulation, business strategies, and much more.
Accessing the best tea growers and network
When it comes to choosing quality tea leaves, the advantage of working with a private label tea supplier is that they will already have the necessary contacts and relationships with tried and tested tea plantations across the world, saving you time and money. They will buy in bulk from the best quality tea providers so that you can enjoy better prices than you would get by making a direct approach with a tea grower. And Blue Ocean Tea also has supply relationships with tea farmers who do not deal directly with business customers, so you can get access to top-quality growers who are otherwise not reachable.
Learn everything you can about tea
Part of the appeal of using a contract tea manufacturer is that you can gain access to blending expertise as well as to the raw ingredients. Blue Ocean Tea can help you to create the teas that your brand will become known for, with your distinct recipes crafted from natural and organic teas, spices, and botanicals. The starting point is the ingredients themselves, and the exacting nature of your chosen blend is the way that your brand will develop its base of fans in the marketplace. Learning about tea ensures that you will be highly knowledgeable about your product and will be able to recognize a quality tea, thereby enabling you to grow your brand with confidence!