Concerns about sustainability are becoming increasingly important across all industries. Many consumers look for evidence that their favorite products are not destroying rainforests or exploiting workers before they buy. This is as true for tea as it is for other goods, so suppliers need to be aware of how to make their specialty teas more sustainable. 1. Close relationship with …
5 Teas that Promote Winter Wellness
The winter chill is here and it’s a great time for people to enjoy the power of tea and to boost their immunity, health and overall wellbeing with a steaming cup of the world’s favorite hot drink. Botanical teas are well worth trying in winter, and many niche businesses are selling seasonal specials that encourage their customers to try something …
The Advantages of Private Labeling for Your Tea Brand
Although undeniably competitive, the tea market in Canada is far from already over-brewed. There certainly are several instantly recognizable national and multinational brands operating within the sector, but there are still many opportunities for private label tea brands to capture a significant share of the market and drive meaningful success. Let’s look at just some of the ways private label tea manufacturers can help your tea …
5 Myths About Tea Busted
People have been drinking different types of tea for thousands of years. There are countless purported health benefits, some with more scientific support than others, and many different ways to prepare and drink it. Therefore, it is no surprise that many myths have sprung up about this incredibly popular drink. Any specialty tea company should understand these myths. Things that every specialty tea company should know: Herbal tea is not tea Tea as …
Loose Tea VS Tea Bags – Which is Better?
When you’re developing your niche tea brand, one of the most important considerations you’ll have for your product development is whether to sell loose leaf tea or tea bags, and whether one type is better than the other. As specialist tea producers and consultants, we can safely say that there is no “right” answer or choice between the two; it all comes down to your brand, your product offer and the product …
5 Incredible Gift Ideas for a Die-Hard Tea Lover
When you operate your own niche tea brand, it’s important to always be thinking of ways to delight your customers and give them reasons to return to your store time and time again. With the festive season on the horizon, the question of gifting comes to the forefront of stock decisions. When considering what sorts of gifts to offer via …
Interesting Factors that Influence the Quality of Tea
Tea is one of the most popular drinks in the world. It comes in many different forms, such as black, white, green and oolong, and it can be brewed in many different ways. Every stage of the tea production process, from when the plant is originally grown to when it is poured into the cup, can affect its quality. That …
What Makes Specialty Tea Different from Mass-Market Tea?
When you’re looking to create your own tea brand, it’s important to have a clear value proposition that places your range firmly within your target market and is appropriate for the revenue you wish to achieve – and overall profits. High-end, specialty teas are certainly the way to go in a tea market that is otherwise saturated with mass-market, poorer-quality offerings. These mass-market teas may be cheap, but as the old adage …
Types of Botanical Teas & Their Health Benefits
At its most basic, tea is the leaves of the Camellia sinensis shrub steeped in hot water. Herbal teas, on the other hand, are generally made from different combinations of herbs and spices, which may or may not contain true tea. Technically, all are botanical, as all have plant origins, but when you think of botanical teas you probably think …
Sustainable Tea Packaging Techniques for Your Brand
Of all the tea trends hitting the market, sustainability has to be one of the most important – especially from the customer’s perspective. Today’s customers – especially those with disposable income and a desire to buy quality brands – want to be able to buy from companies with a strong stance on sustainability, ethical business, and environmentally-friendly practices. So one of the …